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The Founder

Kevin Lin, a well Known ultra marathon runner and entrepreneur from Taipei, Taiwan. He is the first modern Asian athlete, who success crossing 7,500 km Sahara Desert, and 10,000 km of Silk Road.

“I had always wanted to provide athletes of all levels the same wonderful experiences I used to have in ultramarathons. Aside from experiences at events, SUPERACE athletic gear hopes to incorporate and creating from the user’s vision. Bringing more unique design elements, and also convey the concept of environmental protection that I have always been concerned about. I hope that SUPERACE can represent more than sports and dreams, but also give some helps to the lack of our earth resources.” --by Kevin Lin

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BRAND STORY

SUPERACE was founded from the original “SR Stage Race Ultramarathon” event. KEVINLIN’s wealth of experience in managing the relationships between ultra-marathon runners, and observations of runner lifestyles, resulted in the release of a functional lifestyle brand in 2016, by combining ultra-marathon experiences to establish the “SUPERACE” brand. SUPERACE holds the core values of “advance”, “leadership”, and “protection”; the slogan “Beyond the Limit” stems from experiences in ultra marathons that is the attitude of the freedom in advance oneself, pursuing dreams, and realizing a lifestyle.

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Beyond the Limit

SUPERACE combines the meanings of “Super” and “Ace”, to convey the spirit of “Beyond the Limit”. Make yourself an unique ace in each area. The consolidation of the SUPERACE brand represents the addition of new elements and a greater dream. In the future as more foreign events are developed that can allow participants to experience international events, we will provide a complete suite of professional and comfortable function wear and accessories so that more people can utilize sports and training to bear the attitude of pursuing dreams and realizing a lifestyle. We hope to infect athletic participants.

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BRAND CORE VALUES

”ADVANCE“ cause we dream big with no limits.
“LEADERSHIP” that we hope more people motiving together.
”PROTECTION“ means we concern both human and environment.